Sam Monson

Founder & CEO 

We Hate Exercise

After nearly two decades as a clinical psychologist, Sam pivoted from academia and the therapy room to population health, founding health tech company We Hate Exercise. Her mission: challenge the idea that we must love exercise to make it part of our lives. Sam also brings lived experience to this work. Born with cystic fibrosis when children with CF weren’t expected to reach adulthood, she learned early that when exercise is essential, you must find a way to do it—even if it’s not enjoyable. Today, she combines that experience with her psychology background to help medical providers get their patients moving. Outside work, Sam enjoys jigsaw puzzles and camping with family.