Where psychology meets innovation — live and in action.
October 30-31 | the line, downtown Austin, TX
Presented by APA Labs
Secure your spot at the early bird rate of $695
This isn’t your typical mental health tech event.
It’s a high-energy, 2-day convergence of founders, clinical experts, strategists, and investors — all here to collaborate in real time to solve challenges in digital mental and behavioral health. If you’re building, funding, buying, or influencing the future of mental health, this is the room you need to be in.
Why does it matter?
We’re not here to talk about change. We’re here to make it.
Inside the Lab
is a hands-on experience built for action: co-design, collaborate and solve. Whether you're looking to understand how to build scalable, ethical tools, understand the broader challenges in addressing the mental health crisis, or forge meaningful partnerships, this is the event where real momentum starts.
No lectures. No fluff. Just builders, doers, and decision-makers getting things done.
Agenda
Two Days. One Purpose — Connecting the Mental Health Ecosystem and Driving Action
All programming is mapped to what matters most in mental health tech.
Theme
Product Validity
Go-to-Market Strategy
Access & Equity
Measurement & Outcomes
What You'll See
Labs + Clinical Feedback Loops
Sprint Pods + AMA Q&A
Collaborative Labs + Advising Hub
Demo Lounge + Evaluation Tools
Why It Matters
Spot validated tools early or shape how they evolve
Understand how products plan to scale — and help them do it
Align with inclusive innovation that matters to payers
Validate ROI and future-proof your partnerships
Explore the Full Agenda
DAY 1 — Build & Test
8:00–9:00 AM
Registration, Breakfast + Interactive Wall: “What Problem Are You Solving?”
- Coffee, connection, and crowd-sourced insight
- Interactive Wall responses clustered by shared need or opportunity
9:00–9:30 AM
Keynote: Reimagining Behavioral Health
9:30–10:00 AM
AI AMA
- Unfiltered Q&A with experts on opportunities and guardrails for AI in behavioral health.
10:00–10:30 AM
Scalability Panel: How do we grow solutions sustainability without sacrificing quality?
10:30–11:00 AM
Activations
- Come and experience the APA Labs products, Digital Badge Program, Product testing & advisory
- Open spaces available for networking and demos
11:00–11:45 AM
Fireside chat: Trends and models for addressing behavioral health at population health
Speaker: Arthur C. Evans Jr., PhD, Chief Executive Officer and Executive Vice President, American Psychological Association
12:15–1:45 PM
Networking Lunch
1:45–3:30 PM
Collaborative Labs
- Interactive, small-group sessions by phase of innovation
- Discuss the key challenges and conversations happening across digital mental and behavioral health
- Explore solutions together to overcome these challenges
3:30–5:00 PM
Community Share Out
- Groups present key insights, opportunities, and prototypes from Collab Labs
5:00–6:00 PM
Happy Hour + APA Labs Activation Walkthrough
- Connect, celebrate and continue the conversation
DAY 2 — Refine & Activate
8:00–9:00 AM
Breakfast & Networking
9:00–9:30 AM
Specialized Population Panel
- Meeting the needs of underserved communities and equity in digital health
9:30–10:00 AM
Integration & Interoperability AMA
- Practical insights on connecting across systems, payers, and platforms
10:00–10:45 AM
Lightning Talks: What Moves the Needle
- Three short talks from investors, payers, and operators
- Topics include:
- “What Gets Funded”
- “Where We Say No”
- “How to Move Faster (without breaking things)”
10:45–11.15 AM
Coffee Break & Activations
- Recharge and connect with peers
11:15–1:00 PM
Collaborative Labs
- Continue conversations from day 1
- Aligning on solutions and establishing next steps
1:00–2:00 PM
Community Share Out
- Groups present final insights, opportunities, and next steps
2:00–2.30 PM
Final Remarks + Commitment Wall
- Closing thoughts from APA Labs
- Attendee reflections on what they’re taking forward
Not quite ready to register but want to know more. Register your interest and we'll be in touch.
General Programming
A Unique Approach to Interactive, Action-Oriented Programming
These are scheduled, high-energy group sessions designed for hands-on collaboration, shared insight, and product acceleration. Everyone participates.
1. Collaborative Labs
Tackle core challenges cross the ecosystem such as AI, scalability and reimbursement in structured working sessions. Co-design with clinicians, buyers, and advisors.
2. Lightning Talks
Short, sharp talks from funders, operators, and clinicians on what moves the needle. Real talk, no panels.
3. AMA (Ask Me Anything): Ask the Stakeholders
No-fluff Q&A with founders, funders, clinicians, and buyers. Ask anything. Hear what really matters.
4. Founder Open Mic
2-minute reflections from startup teams on what shifted — and what’s next. Real-time insight and peer learning.
Who Should Be in the Room?
Founders & Startup Teams
You bring the problem. We bring the people to solve it.
- Bring your perspective to help co-create solutions that address issues across the industry
- Get live feedback from clinicians, funders, and buyers
- Walk away with clarity, insights and collaborators
Psychologists & Clinical Experts
You bring the science. We make sure its heard.
- Shape the tech that’s defining your field
- Partner with startups that value your expertise
- Ensure ethical, effective, evidence-based solutions
Healthcare Systems & Payers
You bring the insight. We need your lens.
- Guide implementation, reimbursement, and traction
- Influence go-to-market fit and strategic alignment
- Connect with startups looking to move fast — and smart
Buyers & Funders
You bring the market signal. Founders are listening.
- Get a front-row seat to the broader challenges in addressing the mental health crisis
- Steer innovation toward real-world needs
- Meet the teams solving the problems you actually care about
Be Part of What’s Next
This is a first-of-its-kind event — and spaces are limited.
Founders, funders, and future-makers — register your interest now.
Not ready to sign up yet? That's ok, register your interest and we'll be in touch with more information.
Event Ticket Prices
| Tier | Price | Availability |
|---|---|---|
| Introductory | $595 | Until September 10 |
| Early Bird | $695 | September 11 - October 8 |
| Full Price | $895 | October 9 - October 29 |
Location & venue
We’re excited to welcome you to Austin, TX—a city known for its bold creativity, thriving tech scene, and unmistakable energy. Downtown Austin offers the perfect blend of innovation and culture, making it the ideal backdrop for our event.
We’ve selected
The LINE Hotel for its unbeatable location and inspiring atmosphere. Situated at
111 E Cesar Chavez St, Austin, TX 78701, The LINE overlooks Lady Bird Lake and sits steps away from the city’s best dining, music, and art. With thoughtfully designed spaces, award-winning cuisine, and a vibe that reflects Austin’s unique spirit, The LINE is more than a venue—it’s part of the experience.
Should you have any questions or need further support,
please don't hesitate to reach out to us at:
apalabs@apa.org
Sponsorship Opportunities
Sponsorship Packages
Lead Lab Sponsor
$15,000
- Branded Collaborative Lab or Lightning Talks session
- Opening remarks + speaking opportunity
- Premier logo placement (microsite, signage, digital guide)
- Invitation to VIP dinner
- On-site branded activation space
Activation Sponsor
$7,500
- Brand a core experience (Advising Hub, Digital Badge Lounge, or Mini Demo Space)
- Mid-tier logo placement on microsite and event materials
- Digital feature spotlight in pre-event communications
Community Sponsor
$5,000
- Co-brand a major networking moment (lunch or happy hour)
- Shared signage + verbal acknowledgment
- Logo on microsite and event materials
- Optional attendee engagement opportunity
Startup Supporter
$2,500
- Fund participation of up to 2 early-stage startups
- Name recognition in digital program
- Logo on microsite
Optional Add-ons
- Lanyard Branding — $2,500
- Notebook/Swag Insert — $2,000
- VIP Dinner Table Host — $3,500 (invite only)
Why Downtown Austin?
Inside the Lab lands at the LINE in downtown Austin, TX — where psychology meets innovation in one of the nation’s most vibrant tech and health ecosystems. As a sponsor, you’ll be at the epicenter of bold thinking and real-time collaboration, surrounded by founders, clinicians, strategists and funders ready to build what’s next in digital mental and behavioral health. Austin’s unique blend of startup energy, wellness culture, and accessibility makes it the perfect launchpad for scalable, science-backed solutions. This isn’t just an event — it’s a hands-on lab for shaping the future of care, and your brand belongs in the room where it happens.
Eligibility & Integrity
All sponsors must align with APA Labs’ values and meet criteria for:
- Ethical product development and privacy
- Transparent data practices and clinical responsibility
- Respect for psychological science and inclusive design
- Responsible use of AI (if applicable)
- Alignment with APA’s mission to improve mental health equity and access
- Already approved to advertise or exhibit with APA in the last 24 months. You may qualify for fast-track approval.
Why Sponsor?
- Direct access to founders, funders, and clinicians through facilitated networking and opt-in matchmaking
- Brand visibility as a values-aligned leader in ethical, scalable mental health innovation
- Opportunities to connect, collaborate, and shape real solutions that will define the next era of care
- Relationship building with APA and our unmatched brand, reach, and expertise
Want more details or ready to secure a sponsorship?
Contact Hayley Buck, Head of Marketing & Sales at
hbuck@apa.org or 202-218-3594
To learn more about our comprehensive meeting policies including cancellation terms, health protocols, and code of conduct guidelines click here.