APA Labs is a bold new initiative from American Psychological Association Services, Inc. (APASI), built to accelerate innovation in the mental health technology space. We’re a team of strategists, scientists, and systems thinkers working to shape a future where psychological science powers the tools, services, and solutions that make mental health care more accessible, effective, and equitable.

Key Outcomes Guiding Our Work

As we explore and support innovation in mental health technology, these key outcomes guide everything we do. They reflect our commitment to ensuring that technology advances not just quickly, but responsibly — with science, impact, and sustainability at the core.

Center the Science

Ensure technologies are grounded in solid evidence and are safe, effective, and ethically used.

Champion Ethical, Evidence-based Innovation

Prioritize Impact & Scalability

Connect the Ecosystem

Our Team

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Guillermo Corea

Guillermo Corea

Chief Business Innovation & Growth Officer

Tanya Carlson

Tanya Carlson

Managing Director, APA Labs

Molly Dennen

Molly Dennen

Director of Market Research, Business Innovation & Growth 

Nelle Hellem

Nell Hellem

APA Labs Stakeholder Engagement Manager 

Hayley Buck

HAYlEY BUCK

Head of Marketing & Sales, Business Innovation & Growth

About American Psychological Association Services, Inc. (APASI)

APASI is a 501(c)(6) companion organization to the 501(c)(3) American Psychological Association focused on advocating for the profession of psychology. Its work is designed to benefit members and seamlessly address the range of opportunities and challenges facing the entire discipline and profession of psychology.

About the American Psychological Association (APA)

APA is the leading scientific and professional organization representing psychology in the United States, with more than 173,000 researchers, educators, clinicians, consultants, and students as its members and supporters.

APA’s mission is to promote the advancement, communication, and application of psychological science and knowledge to benefit society and improve lives. It does this by:


  • Utilizing psychology to make a positive impact on critical societal issues.
  • Elevating the public’s understanding of, regard for, and use of psychology. 
  • Preparing the discipline and profession of psychology for the future. 
  • Strengthening APA’s standing as an authoritative voice for psychology.