From Fortune: In a market projected to reach $33 billion by 2030, APA Labs aims to close the standards gap with its evidence-based Digital Badge Program. In the shifting landscape of digital health, one fact is impossible to ignore: The market for mental and behavioral health technology is booming. However, the speed of innovation has outpaced the development of consistent standards for evaluating safety, usability, and scientific principles—creating uncertainty among consumers, providers, and investors alike. That’s why American Psychological Association Services, Inc. (APASI) created APA Labs. APA Labs was launched to accelerate innovation at the intersection of psychology and technology. Its mission is to support evidence-based, ethical, and scalable innovation in digital mental and behavioral health technology. A missing signal in a noisy market Millions of dollars flow into apps, platforms, AI-driven solutions, and services that claim to solve a variety of challenges across mental and behavioral health. Yet for many users, clinicians, health systems, payers, and investors, an important question persists: Which tools genuinely deliver measurable impact and which are driven by market hype? With the digital mental and behavioral health market expected to exceed $33 billion by 2030, the lack of standardized criteria or benchmarks has made it difficult to determine which technologies are reliable and safe. That’s the gap APA Labs is actively addressing and filling. Fostering market trust with the APA Labs Digital Badge Program Recognizing the need for greater clarity and trust in digital mental and behavioral health technologies, APA Labs created the Digital Badge Program to help clinicians, health systems, and users navigate the crowded marketplace. The APA Labs Digital Badge Program evaluates technology across six essential domains, awarding badges that align with proprietary criteria in the following areas: Scene setters: clarity about the product’s intended purpose and audience Scientific principles: rigorous support for any clinical or behavioral outcomes claimed Regulation and safety: compliance with relevant laws and inclusion of appropriate safety protocols Data protection and privacy: responsible data practices and user rights Technical security and stability: encryption, reliability, and robust software integrity Usability and accessibility: adherence to accessibility standards and clinical design best practices “With so many digital mental and behavioral health technologies on the market, it’s difficult for consumers, clinicians, and health care providers to know which ones they can trust,” explained Tanya Carlson, managing director of APA Labs. “At the same time, responsible developers want to build impactful products but often lack clear guidance on best practices to create safe, ethical, and science-based solutions. The APA Labs Digital Badge will provide an evidence-based evaluation that helps the public make informed choices, gives clinicians confidence in what they recommend, and supports developers who are committed to ethical, trustworthy products.” ... Continue reading the full article on Fortune
In an era where mental health is finally receiving the global attention it deserves, innovation in the field is accelerating at an unprecedented pace. Thousands of digital tools—apps, platforms, chatbots, and wearables—claim to support well-being, reduce stress, and even treat mental illness. But as the mental and behavioral health tech space expands, so does the confusion, skepticism, and risk. At APA Labs , we believe that the future of digital mental and behavioral health depends on one thing: trust . And trust, in this space, must be built on evidence .