In the News: Building trust in digital mental and behavioral health technology

From Fortune: In a market projected to reach $33 billion by 2030, APA Labs aims to close the standards gap with its evidence-based Digital Badge Program.


In the shifting landscape of digital health, one fact is impossible to ignore: The market for mental and behavioral health technology is booming. However, the speed of innovation has outpaced the development of consistent standards for evaluating safety, usability, and scientific principles—creating uncertainty among consumers, providers, and investors alike. That’s why American Psychological Association Services, Inc. (APASI) created APA Labs. APA Labs was launched to accelerate innovation at the intersection of psychology and technology. Its mission is to support evidence-based, ethical, and scalable innovation in digital mental and behavioral health technology.


A missing signal in a noisy market


Millions of dollars flow into apps, platforms, AI-driven solutions, and services that claim to solve a variety of challenges across mental and behavioral health. Yet for many users, clinicians, health systems, payers, and investors, an important question persists: Which tools genuinely deliver measurable impact and which are driven by market hype? With the digital mental and behavioral health market expected to exceed $33 billion by 2030, the lack of standardized criteria or benchmarks has made it difficult to determine which technologies are reliable and safe. That’s the gap APA Labs is actively addressing and filling.


Fostering market trust with the APA Labs Digital Badge Program


Recognizing the need for greater clarity and trust in digital mental and behavioral health technologies, APA Labs created the Digital Badge Program to help clinicians, health systems, and users navigate the crowded marketplace. The APA Labs Digital Badge Program evaluates technology across six essential domains, awarding badges that align with proprietary criteria in the following areas:

Scene setters: clarity about the product’s intended purpose and audience

Scientific principles: rigorous support for any clinical or behavioral outcomes claimed

Regulation and safety: compliance with relevant laws and inclusion of appropriate safety protocols

Data protection and privacy: responsible data practices and user rights

Technical security and stability: encryption, reliability, and robust software integrity

Usability and accessibility: adherence to accessibility standards and clinical design best practices


“With so many digital mental and behavioral health technologies on the market, it’s difficult for consumers, clinicians, and health care providers to know which ones they can trust,” explained Tanya Carlson, managing director of APA Labs. “At the same time, responsible developers want to build impactful products but often lack clear guidance on best practices to create safe, ethical, and science-based solutions. The APA Labs Digital Badge will provide an evidence-based evaluation that helps the public make informed choices, gives clinicians confidence in what they recommend, and supports developers who are committed to ethical, trustworthy products.”


...


Continue reading the full article on Fortune

Share this insight:

Read more insights from APA Labs

In the News: Discover how APA Labs is redefining mental-health tech innovation by bridging clinical expertise, ethics, and startup support

November 24, 2025
From the Hemingway Report: Hi friends, What holds back mental health innovation? I spend a lot of my time thinking about that problem. I also think about who can help solve this problem. Who are the organisations with the capabilities and influence required to bring innovation to patients in a way that moves the needle on population mental health? One of these organisations is the American Psychological Association (APA). The APA represents over 170,000 members and is the single largest group of psychologists in the world. As a result, they hold significant influence in our space. They also have an interesting perspective on mental health and the larger ecosystem - one that those on the tech side of this world may not always see. In February, the APA did something interesting. Something a lot of people wouldn’t have anticipated. Under their companion organisation, American Psychological Association Services Inc. (APSAI), they launched APA Labs, a new initiative to accelerate innovation in mental health technology. I actually hadn’t heard about APA Labs until last month. But over the last few weeks, I’ve been catching up with their team to learn more about what they are doing, to get their perspectives on mental health tech, to hear their plans for supporting innovation and specifically, to discuss an upcoming event they are running to build better solutions in this space. In today’s post, we discuss: Some key barriers to mental health innovation. The story behind APA Labs, and how they are thinking about mental health tech. My take on APA Labs, their initiatives, the value they will bring and challenges they may face. The “Inside the Lab” event, all the details on APA Lab’s flagship event for startups, clinicians and funders. Let’s get into it. ... Continue reading the full article on The Hemingway Report

Building Trust in Digital Mental and Behavioral Health Technology: Why Evidence Matters

November 20, 2025
In an era where mental health is finally receiving the global attention it deserves, innovation in the field is accelerating at an unprecedented pace. Thousands of digital tools—apps, platforms, chatbots, and wearables—claim to support well-being, reduce stress, and even treat mental illness. But as the mental and behavioral health tech space expands, so does the confusion, skepticism, and risk. At APA Labs , we believe that the future of digital mental and behavioral health depends on one thing: trust . And trust, in this space, must be built on evidence .